What was the total hotel franchising revenue for Baymont Inn Suites in 2023?

According to Baymont Inn Suites's 2025 Franchise Disclosure Document, the total hotel franchising revenue for the year ending December 31, 2023, was $1,397. This figure encompasses various revenue streams associated with hotel franchising activities. These include royalties and franchise fees, marketing and reservation fees, loyalty revenue, management and other fees, license and other fees, and cost reimbursements. These fees are crucial for Baymont Inn Suites as they reflect the income generated from its franchise operations.

For a prospective franchisee, understanding the composition of this revenue is important. Royalties and franchise fees, which amounted to $532 in 2023, are a primary source of income for Baymont Inn Suites, typically calculated as a percentage of gross room revenues. Marketing and reservation fees, totaling $487 in 2023, are collected to cover the costs of operating reservation systems and marketing programs. Loyalty revenue, at $91 in 2023, reflects earnings from loyalty programs. License and other fees contributed $112, while management and other fees added $14. Cost reimbursements accounted for $13.

These figures provide insight into the financial health and revenue generation capabilities of Baymont Inn Suites's franchising system. The consistent revenue streams from various fees indicate a stable and well-structured franchise model. Franchisees should consider these figures in conjunction with other financial disclosures in the FDD to assess the overall financial performance and sustainability of a Baymont Inn Suites franchise.