What is the purpose of the Loyalty Program Fees for Baymont Inn Suites franchises?
Baymont_Inn_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
| Type of Fee | Amount | Due Date | Remarks 1 |
|---|---|---|---|
| other metric we determine from | |||
| time to time, as described in the | |||
| Front Desk Guide (“Loyalty | |||
| Metric”). | |||
| Loyalty Program Fees fund the | |||
| costs associated with operation, | |||
| customer support, technology | |||
| and marketing of the Wyndham | |||
| Rewards guest loyalty programs. | |||
| If your Facility fails to achieve a | |||
| required number of Wyndham | |||
| Rewards Valid Enrollments (or | |||
| other Loyalty Metric that we | |||
| may require from time to time) | |||
| during a defined measurement | |||
| period, as described in the Front | |||
| Desk Guide, you must pay us a | |||
| Missed Valid Enrollment Fee. | |||
| You must pay this fee if you do | |||
| not process a member’s points | |||
| in a timely manner and we | |||
| resolve the issue with the | |||
| member. | |||
| You must pay the resolution | |||
| costs if you do not resolve a | |||
| guest’s complaint within the | |||
| required time frame we | |||
| establish. Complaints may arise | |||
| from a guest contacting us or if | |||
| we become aware of complaints | |||
| posted on third-party travel | |||
| websites, distribution channels, | |||
| blogs, social networks and other | |||
| forums. We can modify the | |||
| Customer Care Program from | |||
| time to time including its | |||
| operation and fees. | |||
| We will respond to certain guest | |||
| surveys and reviews of the | |||
| Facility on your behalf. | |||
| Depending on the Facility’s | |||
| guest satisfaction score, you will | |||
| pay a fee of up to $15 for each | |||
| survey or review to which we | |||
| respond. |
Source: Item 6 — OTHER FEES (FDD pages 30–45)
What This Means (2025 FDD)
According to Baymont Inn Suites's 2025 Franchise Disclosure Document, the Loyalty Program Fees are used to cover the costs associated with the operation, customer support, technology, and marketing of the Wyndham Rewards guest loyalty program. Baymont Inn Suites franchisees are required to participate in the Wyndham Rewards program. This program allows members to earn points based on spending at participating hotels and other affiliated businesses, which can then be redeemed for free stays, airline tickets, gift cards, and other rewards.
Franchisees will be assessed Loyalty Program Fees on Wyndham Rewards member stays at their facilities. The FDD specifies that stays for which members earn Wyndham Rewards points are defined in the Front Desk Guide, which may be amended. Wyndham Rewards, Inc. retains the right to modify or terminate the program with appropriate notice. If a Baymont Inn Suites location fails to meet a required number of Wyndham Rewards Valid Enrollments, or another metric determined by the franchisor, during a defined period, the franchisee must pay a Missed Valid Enrollment Fee.
In addition to the Loyalty Program Fees, Baymont Inn Suites franchisees may incur other fees related to the Wyndham Rewards program. For example, franchisees may be required to pay a fee if they do not process a member’s points in a timely manner and the issue needs to be resolved by the franchisor. Similarly, franchisees may be responsible for resolution costs if they fail to address guest complaints within a specified timeframe. These complaints can originate from direct guest contact or from online platforms such as travel websites and social media. The franchisor also has the right to respond to certain guest surveys and reviews on behalf of the franchisee, which may result in a fee of up to $15 per survey or review, depending on the facility’s guest satisfaction score.