How does Baymont Inn Suites promote public awareness and usage of Chain Facilities?
Baymont_Inn_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
4.3 Marketing.
- 4.3.1 We will promote public awareness and usage of Chain Facilities by implementing advertising, promotion, publicity, market research, loyalty marketing and other marketing programs, training programs, and related activities as we deem appropriate. We will determine in our discretion: (i) the nature and type of media placement; (ii) the allocation (if any) among international, national, regional and local markets; and (iii) the nature and type of advertising copy and other materials and programs. We or an affiliate may be reimbursed from System Assessment Fees for the reasonable direct and indirect costs, overhead or other expenses of providing marketing services. We, or an affiliate, may be reimbursed from the Marketing Fund for the reasonable direct and indirect costs, overhead, or other expenses of providing marketing services. We are not obligated to supplement or advance funds available from System franchisees to pay for marketing activities. We do not promise that the Facility or you will benefit directly or proportionately from marketing activities and we have no fiduciary duty regarding the management of marketing activities or the Marketing Fund.
- 4.3.2 We may, at our discretion, implement special international, national, regional or local promotional programs (which may or may not include the Facility) as we deem appropriate and may make available to you (to use at your option) media advertising copy and other marketing materials at prices that are designed to reasonably cover the materials' direct and indirect costs.
- 4.3.3 We may, at our discretion, implement "group booking" programs created to encourage use of Chain Facilities for tours, conventions and the like, possibly for an additional fee.
Source: Item 23 — RECEIPTS (FDD pages 97–443)
What This Means (2025 FDD)
According to Baymont Inn Suites's 2025 Franchise Disclosure Document, the company promotes public awareness and usage of its Chain Facilities through various marketing and advertising efforts. Baymont Inn Suites implements advertising, promotions, publicity, market research, loyalty marketing, and training programs. The company decides on the nature and type of media placement, the allocation among international, national, regional, and local markets, and the advertising copy and other materials.
Baymont Inn Suites, or its affiliates, may be reimbursed from System Assessment Fees or the Marketing Fund for the direct and indirect costs, overhead, or other expenses related to providing these marketing services. However, Baymont Inn Suites is not obligated to supplement funds from system franchisees to pay for marketing activities. The company does not guarantee that a franchisee will directly or proportionately benefit from these marketing activities and clarifies that it has no fiduciary duty regarding the management of marketing activities or the Marketing Fund.
Furthermore, Baymont Inn Suites may implement special international, national, regional, or local promotional programs, which may or may not include a franchisee's specific facility. They may also offer media advertising copy and other marketing materials to franchisees at prices designed to cover the direct and indirect costs of these materials. Baymont Inn Suites may also implement "group booking" programs to encourage the use of Chain Facilities for tours and conventions, potentially for an additional fee. Franchisees are also required to participate in system marketing programs, including Chain Websites, the Reservation System, and guest loyalty programs.