Does Baymont Inn Suites have the option to implement its own local advertising?
Baymont_Inn_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
3.4 Marketing.
- 3.4.1 You will participate in System marketing programs, including the Chain Websites, if any, the Reservation System, and guest loyalty programs. You will obtain and maintain the computer and communications service and equipment we specify to participate in the Reservation System. You will comply with our rules and standards for participation and will honor reservations and commitments to guests and travel industry participants. You authorize us to offer and sell reservations for rooms and services at the Facility according to the rules of participation and System Standards. You may implement, at your option and expense, your own local advertising. Your advertising materials must use the Marks correctly and must comply with System Standards or be approved in writing by us prior to publication. You will stop using any non-conforming, outdated or misleading advertising materials if we so request.
Source: Item 23 — RECEIPTS (FDD pages 97–443)
What This Means (2025 FDD)
According to Baymont Inn Suites's 2025 Franchise Disclosure Document, franchisees have the option to implement their own local advertising at their own expense. However, all advertising materials must use the Baymont Inn Suites marks correctly and comply with the System Standards. Prior written approval from Baymont Inn Suites is required before publication of any advertising materials. Baymont Inn Suites also retains the right to request that franchisees stop using any non-conforming, outdated, or misleading advertising materials.
This means that while Baymont Inn Suites allows franchisees some autonomy in local advertising, it maintains control over brand consistency and quality. Franchisees need to be aware of the System Standards and approval processes to avoid potential conflicts or the need to revise their advertising materials. This is a fairly standard practice in franchising, as franchisors need to protect their brand image while allowing franchisees to reach local customers.
It is important for prospective franchisees to carefully review the System Standards related to advertising and understand the approval process. They should also factor in the potential costs associated with developing and implementing local advertising campaigns, as well as the time required to obtain approval from Baymont Inn Suites. Understanding these requirements and costs upfront can help franchisees make informed decisions about their local marketing efforts.