What is the Loyalty Metric for Baymont Inn Suites franchises, as described in the Front Desk Guide?

According to the 2025 Baymont Inn Suites Franchise Disclosure Document, the Loyalty Metric is a standard that Baymont Inn Suites determines from time to time, as described in the Front Desk Guide. This metric is related to the Wyndham Rewards guest loyalty program. If a Baymont Inn Suites franchise fails to achieve the required number of Wyndham Rewards Valid Enrollments, or another Loyalty Metric, during a specified period, the franchisee may be required to pay a Missed Valid Enrollment Fee.

The purpose of the Loyalty Metric and associated fees is to fund the costs associated with the operation, customer support, technology, and marketing of the Wyndham Rewards guest loyalty programs. This means that Baymont Inn Suites uses these fees to maintain and improve the loyalty program, which is intended to benefit all franchisees by attracting and retaining customers.

Franchisees are also responsible for processing member points promptly. Failure to do so, resulting in the franchisor resolving the issue, will also incur a fee. Additionally, franchisees must address guest complaints within a specified timeframe, or they will be responsible for resolution costs. Baymont Inn Suites also responds to guest surveys and reviews on behalf of the franchisee, and a fee of up to $15 may be charged for each response, depending on the facility's guest satisfaction score. These fees and requirements highlight the importance of maintaining customer satisfaction and actively participating in the Wyndham Rewards program to avoid additional costs.