Is the ESD feature required for a Baymont Inn Suites facility, or is it optional?

According to Baymont Inn Suites's 2025 Franchise Disclosure Document, the Electronic Storefront Distribution (ESD) feature appears to be a required component for franchisees. The technical specifications outline the requirements for ESD, indicating that franchisees must have a Wi-Fi compatible device utilizing Chrome Browser (Version 60 and above), a generic e-mail for Permitted Users, and a Wi-Fi system at the facility.

This means that to operate a Baymont Inn Suites franchise, franchisees must ensure their facility is equipped with the necessary technology to support the ESD feature. This includes providing a Wi-Fi system and ensuring compatibility with specified browser versions on devices used by staff. The requirement of a generic e-mail for Permitted Users suggests that each authorized user needs an email address to access and operate the ESD system.

For a prospective franchisee, this implies an additional investment in technology infrastructure to meet these requirements. It is important to factor in the costs of Wi-Fi installation, compatible devices, and ongoing maintenance when evaluating the financial feasibility of the franchise. Additionally, franchisees should ensure their staff is trained to use the ESD system effectively to maximize its benefits.