What costs are funded by the Loyalty Program Fees for Baymont Inn Suites?

According to Baymont Inn Suites's 2025 Franchise Disclosure Document, the Loyalty Program Fees are used to cover the expenses related to the Wyndham Rewards guest loyalty programs. These costs include the operation, customer support, technology, and marketing of the Wyndham Rewards program.

For a prospective Baymont Inn Suites franchisee, this means that a portion of the fees they pay goes directly towards maintaining and promoting the loyalty program. This program is designed to attract and retain customers, which can positively impact the franchisee's revenue. The franchisee benefits from the brand's investment in technology and marketing, which are crucial for the success of a loyalty program.

However, the FDD also mentions that if a Baymont Inn Suites location fails to meet a required number of Wyndham Rewards Valid Enrollments, or another metric determined from time to time, the franchisee may be required to pay a Missed Valid Enrollment Fee. Franchisees should ensure they understand the enrollment quotas and actively promote the Wyndham Rewards program to their guests to avoid these additional fees. The specific formula for reimbursement of free night stays is listed in the Front Desk Guide, which may be amended.