What is the Central Reservation System (CRS) used for in the Baymont Inn Suites franchise system?
Baymont_Inn_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
We will provide a computerized CRS, or such technological substitute as we may determine, for making reservations at Chain Facilities. (Franchise Agreement – Sections 4.2, 7.1)
During the Term, the Facility will participate in the CRS on an exclusive basis, including entering into all related technology agreements and complying with all terms and conditions which we establish from time to time for participation. The Facility may not book any reservations through any other electronic reservation system, booking engine or other technology.
We can and may independently access your electronic information and data and collect and use this electronic information and data in any manner we choose, without any compensation to you.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 61–74)
What This Means (2025 FDD)
According to the 2025 Baymont Inn Suites FDD, the Central Reservation System (CRS) is a computerized system provided by Baymont Inn Suites for making reservations at Chain Facilities. Franchisees are required to participate in the CRS on an exclusive basis during the term of their Franchise Agreement, and they must adhere to all terms and conditions established by Baymont Inn Suites for participation. This exclusivity means that franchisees cannot use any other electronic reservation system, booking engine, or technology to book reservations.
Baymont Inn Suites retains the right to independently access, collect, and use a franchisee's electronic information and data from the CRS without providing any compensation to the franchisee. The FDD also mentions that the System Assessment Fee paid by franchisees is used to pay for the CRS, among other things.
To interface with the CRS, franchisees must select and procure a Property Management System (PMS). The PMS books reservations, manages rates and inventory, performs check-in and check-out functions, collects guest reservation data, automates front desk operations, and interfaces with other electronic systems at the facility. Baymont Inn Suites will consult with franchisees to help them determine the appropriate PMS product for their facility. The integration of the CRS and PMS is crucial for the efficient operation of a Baymont Inn Suites franchise.