Does the Baya Bar training program include instruction on Promoting the Brand?
Baya_Bar Franchise · 2024 FDDAnswer from 2024 FDD Document
| Subject | Hours of Classroom Training | Hours of On-the-Job Training | Location |
|---|---|---|---|
| Baya Bar Business Model Concept Introduction & Familiarization Value Proposition & Competition Strategic Relationship Between Franchisor, Franchisee and Vendor | 4 | 0 | Our affiliate's Forest Avenue location in Staten Island, New York, or your location |
| Marketing and Lead Generation Marketing Strategies Promoting the Brand Business Credibility Building Converting Walk-In Traffic | 4 | 0 | Our affiliate's Forest Avenue location in Staten Island, New York, or your location |
| Office Administration Contracts Administration Accounting and Order Processing Managing Cash and Transactions | 4 | 0 | Our affiliate's Forest Avenue location in Staten Island, New York, or your location |
| Managing the Operation Employees Food Quality Inventory Management Day to Day Operations POS System | 24 | 24 | Our affiliate's Forest Avenue location in Staten Island, New York, or your location |
| Customer Interaction Credibility Building Understanding Product Types & Pricing | 2 | 5 | Our affiliate's Forest Avenue location in Staten Island, New York, or your location |
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 26–36)
What This Means (2024 FDD)
According to Baya Bar's 2024 Franchise Disclosure Document, the training program does include instruction on promoting the brand. Specifically, the curriculum includes a section titled "Marketing and Lead Generation" which covers "Marketing Strategies," "Promoting the Brand," "Business Credibility Building," and "Converting Walk-In Traffic."
This portion of the training consists of 4 hours of classroom instruction and zero hours of on-the-job training. The training takes place at the Forest Avenue location of Baya Bar's affiliate in Staten Island, New York, or at the franchisee's location.
Prospective franchisees should note that Baya Bar also requires franchisees to spend a minimum of 1% of gross sales each month on local marketing. All marketing materials must be approved by Baya Bar, and franchisees are restricted from advertising or using Baya Bar's marks on the internet or social media without express written consent.