What kind of advertising materials does the Baya Bar Franchisor provide to the Franchisee?

According to the 2024 Baya Bar Franchise Disclosure Document, Baya Bar will provide samples or digital artwork of certain advertising and promotional materials and information that they develop from time to time. These materials are intended for the franchisee to use in marketing and conducting local advertising for their Baya Bar franchise.

Baya Bar also has a Brand Fund, which may be used for various advertising, marketing, and promotional activities. These activities can include television, radio, magazine, social media, newspaper, and electronic advertising campaigns, as well as direct mail and outdoor billboard advertising. The Brand Fund can also be used for public relations activities, marketing research, website and social media platform development, and staff salaries related to advertising.

However, Baya Bar franchisees must get approval from the franchisor for any advertising, marketing, or sales concepts, programs, or materials they develop for the Baya Bar brand. If the franchisor approves these materials, they may be used by other franchisees in the Baya Bar system without compensating the franchisee who developed them. Franchisees must also only advertise the Franchised Business under the Marks "Baya Bar" and design unless otherwise authorized or required by Franchisor.