Will Baya Bar include a listing of the franchisee's location on its website?
Baya_Bar Franchise · 2024 FDDAnswer from 2024 FDD Document
Franchisor has established a website that provides information about the System and the products and services offered by the Baya Bar System (the "Website").
Franchisor has sole discretion and control over the Website.
Franchisor shall include a listing on its Website with Franchisee's Franchised Business location.
Franchisee has no ownership or other proprietary rights to Franchisor's website and Franchisee will lose all rights to such listing of Franchisee's location upon expiration or termination of this Agreement for any reason.
Source: Item 22 — CONTRACTS (FDD page 56)
What This Means (2024 FDD)
According to Baya Bar's 2024 Franchise Disclosure Document, Baya Bar will include a listing of the franchisee's franchised business location on its website. However, Baya Bar retains sole discretion and control over the website. The franchisee does not gain any ownership or proprietary rights to Baya Bar's website, and all rights to the listing of the franchisee's location will be lost upon the agreement's expiration or termination.
This means that while franchisees will benefit from having their location listed on the official Baya Bar website, driving potential customers to their specific store, they have no control over how that listing appears or is managed. The franchisor has the final say on the website's content and structure.
Upon termination of the franchise agreement, the franchisee loses all rights to the website listing. This underscores the importance of the franchise agreement's terms regarding website presence and online marketing. A prospective franchisee should consider the implications of losing this online visibility at the end of the franchise term and factor it into their long-term business strategy.