What was the advertising expense for Baya Bar for the year ended December 31, 2023?
Baya_Bar Franchise · 2024 FDDAnswer from 2024 FDD Document
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NOTE 1 – NATURE OF BUSINESS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)
Income Taxes (continued)
requiring recognition in its financial statemen
Source: Item 23 — RECEIPTS (FDD pages 56–189)
What This Means (2024 FDD)
According to Baya Bar's 2024 Franchise Disclosure Document, the company's advertising expense for the year ending December 31, 2023, was $16,363. The FDD also notes that Baya Bar expenses advertising costs as they are incurred.
This figure is important for prospective franchisees to consider as it provides insight into Baya Bar's investment in advertising and marketing activities at the corporate level. While franchisees may also contribute to marketing funds, this expense reflects Baya Bar's direct spending on advertising initiatives.
Understanding the franchisor's advertising expenditure can help potential franchisees evaluate the brand's marketing strategy and its commitment to supporting franchisees through advertising efforts. It's also worth noting the advertising expenses for the years 2022 and 2021 were $40,598 and $0, respectively. This data can help a franchisee understand the fluctuations in advertising expenses over the years.