What was the total amount spent on advertising for Batteries Plus Bulbs in 2024?
Batteries_Plus_Bulbs Franchise · 2025 FDDAnswer from 2025 FDD Document
| Selling and delivery | 11,435 | 13,755 |
|---|---|---|
| Occupancy | 10,130 | 9,616 |
| General and administrative | 86,987 | 85,402 |
| Advertising | 2,702 | 1,093 |
| Marketing fund | 18,625 | 19,144 |
| Depreciation | 5,328 | 4,518 |
| Amortization | 14,920 | 14,920 |
Source: Item 23 — Receipts (FDD pages 80–279)
What This Means (2025 FDD)
According to Batteries Plus Bulbs' 2025 Franchise Disclosure Document, the total expenditure on advertising in 2024 was $2,702. This figure reflects the brand's direct spending on advertising activities during that year.
It is important to note that this amount does not include the marketing fund expenditure, which is listed separately. The marketing fund expenditure for 2024 was $23,912. This distinction is crucial for prospective franchisees to understand, as it clarifies the different avenues through which marketing efforts are funded and executed.
Understanding the breakdown between direct advertising expenses and marketing fund expenditures allows potential Batteries Plus Bulbs franchisees to assess the overall investment in marketing and advertising and to evaluate how these resources are allocated to support the franchise system.