What was the total amount spent on advertising for Batteries Plus Bulbs in 2023?
Batteries_Plus_Bulbs Franchise · 2025 FDDAnswer from 2025 FDD Document
| Selling and delivery | 11,435 | 13,755 |
|---|---|---|
| Occupancy | 10,130 | 9,616 |
| General and administrative | 86,987 | 85,402 |
| Advertising | 2,702 | 1,093 |
| Marketing fund | 18,625 | 19,144 |
| Depreciation | 5,328 | 4,518 |
| Amortization | 14,920 | 14,920 |
Source: Item 23 — Receipts (FDD pages 80–279)
What This Means (2025 FDD)
According to Batteries Plus Bulbs's 2025 Franchise Disclosure Document, the total advertising expenses for the company in 2023 were $2,702. This figure reflects the direct advertising costs incurred by Batteries Plus Bulbs at the corporate level, not the marketing fund expenditures or local advertising that franchisees may undertake. Understanding the breakdown of advertising expenses is important for potential franchisees to assess the brand's investment in marketing and its potential impact on their business.
It's important to note that this figure does not include the marketing fund expenses, which are listed separately. In 2023, the marketing fund expenses totaled $18,625. The marketing fund is typically used for broader, system-wide marketing initiatives that benefit all franchisees.
Prospective franchisees should inquire about the specific strategies and allocation of both the direct advertising expenses and the marketing fund to understand how these investments support franchise growth and brand awareness. Understanding the roles of both advertising and the marketing fund will allow a franchisee to have a better understanding of the marketing support offered by Batteries Plus Bulbs.