What was the total amount of 'Advertising' expenses for Batteries Plus Bulbs in 2024?
Batteries_Plus_Bulbs Franchise · 2025 FDDAnswer from 2025 FDD Document
| Selling and delivery | 11,435 | 13,755 |
|---|---|---|
| Occupancy | 10,130 | 9,616 |
| General and administrative | 86,987 | 85,402 |
| Advertising | 2,702 | 1,093 |
| Marketing fund | 18,625 | 19,144 |
| Depreciation | 5,328 | 4,518 |
| Amortization | 14,920 | 14,920 |
Source: Item 23 — Receipts (FDD pages 80–279)
What This Means (2025 FDD)
According to Batteries Plus Bulbs' 2025 Franchise Disclosure Document, the company's advertising expenses totaled $2,702 in 2024. This figure reflects the costs Batteries Plus Bulbs incurred for its advertising activities during that year.
For a prospective franchisee, this number provides insight into the scale of advertising investments made by Batteries Plus Bulbs at the corporate level. It's important to understand that this figure may not represent the total advertising expenditure, as franchisees are typically required to contribute to marketing funds and may also conduct local advertising initiatives. Therefore, the overall advertising spend supporting the Batteries Plus Bulbs brand is likely higher.
Franchisees should inquire about the specific advertising strategies employed by Batteries Plus Bulbs, the allocation of marketing funds, and the expected level of local advertising investment. Understanding the breakdown between corporate and local advertising efforts is crucial for assessing the potential marketing support a franchisee can expect. Additionally, it would be prudent to compare these advertising expenses with those of other franchise systems in the same industry to gauge the competitiveness of Batteries Plus Bulbs' marketing efforts.