Does Batteries Plus Bulbs reserve the right to establish regional advertising councils?
Batteries_Plus_Bulbs Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisee will participate in, support and contribute to one or more regional or local cooperative advertising or marketing programs that Franchisor may establish in an area or region where Franchisee's Store is located as designated by Franchisor.
Source: Item 22 — Contracts (FDD page 80)
What This Means (2025 FDD)
According to the 2025 Batteries Plus Bulbs FDD, Batteries Plus Bulbs retains the right to establish regional advertising programs. The FDD specifies that franchisees are required to participate in, support, and contribute to these regional or local cooperative advertising or marketing programs if Batteries Plus Bulbs establishes them in the franchisee's area. Batteries Plus Bulbs has the authority to designate the areas or regions where these programs will be implemented.
This means that as a franchisee, you may be obligated to allocate funds and participate in advertising initiatives determined by Batteries Plus Bulbs for your specific region. It is important to note that participation is not optional if Batteries Plus Bulbs decides to implement such a program in your designated area.
Prospective franchisees should consider the potential costs associated with these cooperative advertising programs and factor them into their financial projections. It would be prudent to inquire with Batteries Plus Bulbs about the typical structure, frequency, and cost of these regional advertising programs to better understand the potential financial commitment.