Does Batteries Plus Bulbs reserve the right to advertise the Batteries Plus Bulbs System on the Internet?

According to the 2025 Batteries Plus Bulbs Franchise Disclosure Document, Batteries Plus Bulbs retains the right to advertise the Batteries Plus Bulbs System on the Internet. Specifically, Batteries Plus Bulbs maintains the right to advertise the system on the internet or any other existing or future form of electronic or digital commerce. They also reserve the right to create, operate, maintain, modify, or discontinue the use of a website using the Licensed Marks.

This means that Batteries Plus Bulbs has full control over how the Batteries Plus Bulbs system is advertised online. This includes the ability to create and manage websites, as well as use any form of electronic or digital commerce to promote the brand.

For a potential franchisee, this indicates that Batteries Plus Bulbs will handle the online advertising and website presence for the brand. The franchisee will likely not have control over the brand's online advertising strategies. However, franchisees may have obligations related to e-commerce transactions within their territory.