Who is required to participate in the Commercial Sales Effectiveness Program for a Batteries Plus Bulbs franchise?
Batteries_Plus_Bulbs Franchise · 2025 FDDAnswer from 2025 FDD Document
A Principal Owner and the person responsible for commercial sales (if different) must participate in our Commercial Sales Effectiveness Program. The Program takes place before and after the Store opens. The program is a combination of instructor-led training in Pewaukee, Wisconsin, along with in market training, weekly coaching phone calls between the participants and your assigned Sales Effectiveness Coach, as described in the schedule below:
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 34–43)
What This Means (2025 FDD)
According to the 2025 Batteries Plus Bulbs FDD, a Principal Owner and the person responsible for commercial sales (if different from the Principal Owner) must participate in the Commercial Sales Effectiveness Program. This program is designed to enhance commercial sales skills and is a required part of the franchise agreement.
The Commercial Sales Effectiveness Program takes place both before and after the store opens, combining instructor-led training at the Batteries Plus Bulbs Support Office in Pewaukee, Wisconsin, with in-market training. Additionally, participants engage in weekly coaching phone calls with an assigned Sales Effectiveness Coach. The franchisor may modify the content of the commercial sales training based on market conditions or other factors impacting the business segment.
For a prospective Batteries Plus Bulbs franchisee, this means that they, or at least one principal owner if the franchisee is an entity, must actively engage in the Commercial Sales Effectiveness Program. If the principal owner is not directly managing commercial sales, then the person responsible for commercial sales must also participate. This ensures that the franchise has the necessary skills and knowledge to effectively drive commercial sales, which is a critical component of the Batteries Plus Bulbs business model. The program's structure, including both in-person and remote coaching, suggests a commitment to ongoing support and development in this area.