Must a new Batteries Plus Bulbs franchisee participate in the Key Accounts Program?

According to Batteries Plus Bulbs' 2025 Franchise Disclosure Document, new franchisees are required to participate in the Key Accounts Program. The FDD states that each new franchisee must participate in the Omni-Channel Program, which includes the Key Accounts Program, and service key accounts customers in their service and revenue area. Batteries Plus Bulbs operates the Key Accounts Program within its Omni-Channel Program to cater to multi-state, multiple location customers, such as group purchasing organizations and insurance providers.

As a participant in the Key Accounts Program, a Batteries Plus Bulbs franchisee must adhere to the program's terms as outlined in the Operations Manual or in writing by Batteries Plus Bulbs. The franchisor retains the authority to establish the rules for franchisee participation and compensation, and can modify or terminate the Key Accounts Program at any time. The franchisee is also responsible for paying any current fees associated with the Key Accounts Program.

This mandatory participation means that franchisees must be prepared to meet the specific service requirements that key accounts customers may have for products and services. It also implies that Batteries Plus Bulbs may sell to key accounts customers located within a franchisee's protected area. Franchisees must service key accounts within a designated service and revenue area, following the rules established by Batteries Plus Bulbs for servicing accounts and recognizing revenues. This program is part of Batteries Plus Bulbs' broader strategy to serve large volume users with customized needs and multiple shipping/service destinations.