How much did Batteries Plus Bulbs spend on advertising in 2023?
Batteries_Plus_Bulbs Franchise · 2025 FDDAnswer from 2025 FDD Document
| Selling and delivery | 11,435 | 13,755 |
|---|---|---|
| Occupancy | 10,130 | 9,616 |
| General and administrative | 86,987 | 85,402 |
| Advertising | 2,702 | 1,093 |
| Marketing fund | 18,625 | 19,144 |
| Depreciation | 5,328 | 4,518 |
| Amortization | 14,920 | 14,920 |
Source: Item 23 — Receipts (FDD pages 80–279)
What This Means (2025 FDD)
According to Batteries Plus Bulbs' 2025 Franchise Disclosure Document, the company's advertising expenses in 2023 totaled $2,702. This figure reflects the direct advertising costs incurred by Batteries Plus Bulbs at the corporate level, not the marketing fund expenditures or local advertising that franchisees may undertake. It's important to note that this amount does not include the marketing fund expenses, which are listed separately.
For a prospective franchisee, this indicates the level of corporate investment in brand-level advertising initiatives. However, franchisees should also consider the mandatory contributions to the marketing fund, as well as any recommended or required local advertising spend, to get a complete picture of the total advertising commitment. Understanding the breakdown between corporate and franchisee advertising responsibilities is crucial for budgeting and assessing the potential marketing support available.
It is also important to note that the marketing fund expenditures for 2023 were $18,625. This is separate from the advertising expenses of $2,702. The marketing fund is used for marketing and advertising efforts, and the expenditures from the fund are recorded as an operating expense of Batteries Plus Bulbs.