What was the marketing fund income for Batteries Plus Bulbs in 2023?
Batteries_Plus_Bulbs Franchise · 2025 FDDAnswer from 2025 FDD Document
| 2023 | 2022 | ||
|---|---|---|---|
| Merchandise sales | $ 268,600 | $ 283,671 | |
| Cost of merchandise sold | 160,260 | 171,838 | |
| Gross profit | 108,340 | 111,833 | |
| Other operating income | |||
| Franchise fees | 1,895 | 1,718 | |
| Royalty fees | 23,305 | 23,060 | |
| Supplier commissions | 8,201 | 6,885 | |
| Marketing fund | 19,776 | 19,854 | |
| Other fees | 8,962 | 8,341 |
Source: Item 23 — Receipts (FDD pages 80–279)
What This Means (2025 FDD)
According to Batteries Plus Bulbs' 2025 Franchise Disclosure Document, the marketing fund income for 2023 was $19,776. This figure represents the income received by the marketing fund, which is used to finance advertising and promotional activities for the benefit of all Batteries Plus Bulbs franchisees. Franchisees often contribute a percentage of their gross sales to this fund, as is the case with Batteries Plus Bulbs.
The marketing fund is crucial for brand awareness and driving customer traffic to individual franchise locations. The franchisor manages these funds and decides how they are spent, typically on national or regional advertising campaigns, online marketing, and other promotional efforts.
Prospective franchisees should pay close attention to the marketing fund's financial performance, as it directly impacts the brand's visibility and marketing support. Reviewing the fund's income and expenses can provide insights into how effectively the franchisor manages and utilizes these resources to support its franchisees. It is also worth noting that the marketing fund income decreased slightly from $19,854 in 2022 to $19,776 in 2023.