Who manages the National Marketing Fund for Batteries Plus Bulbs?
Batteries_Plus_Bulbs Franchise · 2025 FDDAnswer from 2025 FDD Document
Batteries Plus administers the National Marketing Fund (the Fund) which serves as a marketing association for all Batteries Plus stores. The Fund develops, initiates and executes marketing programs including, but not limited to, the development of traditional marketing tools for the mutual benefit of its contributors. The Fund is not a separate legal entity and is included in the Company's consolidated balance sheets. The Fund is managed by Batteries Plus.
Contributions to the Fund are generally based upon 1% of adjusted gross sales of each Batteries Plus operated and franchised stores.
Source: Item 21 — Financial Statements (FDD pages 79–80)
What This Means (2025 FDD)
According to the 2025 Batteries Plus Bulbs Franchise Disclosure Document, Batteries Plus Bulbs manages the National Marketing Fund. The fund serves as a marketing association for all Batteries Plus Bulbs stores. Batteries Plus Bulbs develops, initiates, and executes marketing programs, including traditional marketing tools, for the benefit of its contributors.
The National Marketing Fund is not a separate legal entity and is included in the company's consolidated balance sheets. Contributions to the fund are generally based on 1% of adjusted gross sales from each Batteries Plus Bulbs operated and franchised store. These contributions are restricted for marketing purposes.
In addition to the National Marketing Fund, Batteries Plus Bulbs also manages a Digital Marketing Program and a Local Media Program. Contributions to the Digital Marketing Program are generally based upon 2.5% of store net revenues, while contributions to the Local Media Program are based upon store net revenues. These programs are also managed by Batteries Plus Bulbs and are not separate legal entities.