Who manages the Digital Marketing Program for Batteries Plus Bulbs?
Batteries_Plus_Bulbs Franchise · 2025 FDDAnswer from 2025 FDD Document
Batteries Plus administers the Digital Marketing Program (the Program) which serves as a marketing coop for all Batteries Plus stores. The Program develops, initiates and executes digital marketing programs including, but not limited to, the development of electronic, or internet-based marketing activities for the mutual benefit of its contributors. The Program is not a separate legal entity and is included in the Company's consolidated balance sheets. The Program is managed by Batteries Plus.
Contributions to the Program are generally based upon 2.5% of store net revenues.
Source: Item 21 — Financial Statements (FDD pages 79–80)
What This Means (2025 FDD)
According to Batteries Plus Bulbs's 2025 Franchise Disclosure Document, the Digital Marketing Program is managed by Batteries Plus. The Digital Marketing Program functions as a marketing cooperative for all Batteries Plus Bulbs stores. Batteries Plus Bulbs develops, initiates, and executes digital marketing programs for the benefit of its contributors.
This program is not a separate legal entity and is included in the company's consolidated balance sheets. Contributions to the program are generally based upon 2.5% of store net revenues. These contributions are restricted for digital marketing activities.
For a prospective franchisee, this means that Batteries Plus Bulbs oversees the digital marketing efforts, ensuring a consistent brand message and leveraging the collective resources of all franchisees. The franchisee contributes a percentage of their net revenues to fund these marketing activities, which are then managed and spent by Batteries Plus Bulbs on various digital initiatives.