What are 'Licensed Marks' referring to in the Batteries Plus Bulbs franchise agreement?

According to the 2025 Batteries Plus Bulbs Franchise Disclosure Document, the 'Licensed Marks' encompass the Batteries Plus® trademark, along with other trademarks, domain names, service marks, logos, and commercial symbols that Batteries Plus Bulbs uses to operate its System. The System itself pertains to the establishment, development, and operation of retail stores specializing in batteries, light bulbs, related products, device repair, and key fob services for both retail and commercial consumers.

Batteries Plus Bulbs grants franchisees the right to use these Licensed Marks to operate their stores, but this right is contingent upon compliance with the franchise agreement. Franchisees must use the Licensed Marks as the primary identification for their store and must identify themselves as independent owners. They are prohibited from using the Licensed Marks in any modified form or in connection with unauthorized products or services.

Batteries Plus Bulbs retains the sole right to advertise the System and operate websites using the Licensed Marks. Upon termination of the franchise agreement, the franchisee's right to use the Licensed Marks immediately ceases, and they must remove all signs and materials bearing these marks. This ensures that the brand's identity and goodwill remain under the control of Batteries Plus Bulbs, protecting the integrity and consistency of the franchise system.

Prospective franchisees should understand that their use of the Licensed Marks is strictly governed by the franchise agreement and any associated operating procedures. They do not acquire any ownership interest in these marks and must adhere to Batteries Plus Bulbs's standards in their use. This is a common arrangement in franchising, designed to maintain brand uniformity and protect the franchisor's intellectual property.