What kind of market research and testing may Batteries Plus Bulbs conduct?
Batteries_Plus_Bulbs Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisor may conduct market research and testing to determine consumer trends and the market for new batteries, light bulbs, screen repair, key fob and other repair components and related products and services as well as other services and products. Franchisee agrees to participate in Franchisor's market research programs, test market new products and services in the Store and provide Franchisor with timely reports and other relevant information regarding market research. In connection with any test marketing, Franchisee must purchase a reasonable quantity of the tested products and effectively promote and make a reasonable effort to sell those products and/or services.
Source: Item 16 — Restrictions on What the Franchisee May Sell (FDD pages 48–49)
What This Means (2025 FDD)
According to the 2025 FDD, Batteries Plus Bulbs may conduct market research and testing to determine consumer trends and the market for new batteries, light bulbs, screen repair, key fob and other repair components and related products and services. This allows Batteries Plus Bulbs to stay current with consumer demand and identify potential new products or services to offer.
As a franchisee, you are required to participate in Batteries Plus Bulbs' market research programs. This includes test marketing new products and services in your store and providing timely reports and other relevant information regarding the market research. This participation helps Batteries Plus Bulbs gather real-world data on how new offerings perform in different markets.
In connection with any test marketing, you must purchase a reasonable quantity of the tested products and effectively promote and make a reasonable effort to sell those products or services. This ensures that the test marketing is conducted in a realistic environment and provides valuable insights into the potential success of new products or services. This requirement means franchisees must invest in the test products and actively market them, which could represent an additional cost and effort beyond normal operations.