Is a Batteries Plus Bulbs franchisee required to obtain fictitious or assumed name registrations?

According to the 2025 Batteries Plus Bulbs FDD, franchisees are required to obtain fictitious or assumed name registrations as may be required under applicable law. This means that if the state or local jurisdiction where the Batteries Plus Bulbs store is located requires businesses operating under a name different from their legal name to register that name, the franchisee must do so. This is a fairly standard requirement in franchising, as it ensures transparency and compliance with local regulations.

This requirement is subject to Batteries Plus Bulbs' rights as outlined in the franchise agreement. Batteries Plus Bulbs retains significant control over the use of its Licensed Marks, and the franchisee's use of these marks must align with the franchisor's standards and directions. The franchisee must use the Licensed Marks as the sole identification of the store, while also identifying themselves as the independent owner in a manner directed by Batteries Plus Bulbs.

Batteries Plus Bulbs franchisees cannot use any Licensed Mark as part of their corporate or trade name or in any modified form, nor can they use any Licensed Mark in selling unauthorized products or services. The franchisee must display the Licensed Marks prominently and as directed by Batteries Plus Bulbs on all signs and forms. Compliance with these regulations is essential for franchisees to maintain their franchise agreement and operate legally within their respective locations.