10% of the total fee | | Type of Fee | Amount (See Note 1) | Due Date | Remarks | |------------------------------------------------------------------|---------------------------------------------------------------------------------------|-----------------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------| | Payment Gateway Fee | Varies, currently $22 per month | Payable monthly | May increase if our third party costs increase; any portion of the fee attributable to our overhead or administrative costs will not exceed 10% of the total fee | | Salesforce.com CRM Fee | Varies, currently $50 per month | Payable monthly | May increase if our third party costs increase; any portion of the fee attributable to our overhead or administrative costs will not exceed 10% of the total fee | | Managed Security Services (PCI Compliance) Program Fee | Currently $170 per month | Payable monthly | May increase if our third party costs increase; any portion of the fee attributable to our overhead or administrative costs will not exceed 10% of the total fee See Item 11 | | Regional Workshops and Supplemental and Refresher Training | Varies, currently $0 to $1,500 per day | When incurred | May increase up to 10% each calendar year. See Item 11 | | Optional Commercial as a Service | Currently $1,785 per month for approximately 40 hours of support per month. | Payable monthly | May increase up to 10% each calendar year. See Note 12 | | New Store Commercial Support | Currently $1,150 per month | Payable monthly | May increase up to 10% each calendar year. See Note 12 | | Inventory Planning as a Service | Currently $100 per month | Payable monthly | May increase up to 10% each calendar year. See Note 13 | | Type of Fee | Amount (See Note 1) | Due Date | Remarks | |-----------------------------------------------------------------------------------------|--------------------------------------------------------------------------------------------------------|------------------------------------------------------------------------------------------------------------------------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------| | Annual Conference or Regional Meeting Fee | Varies, currently $0 to $1,500 per person per event plus lodging, meals and travel expenses | Registration billed 6 months before convention | May increase up to 10% each calendar year. Applies only if we schedule an annual conference or regional meeting. See Item 11 | | Annual Conference or Regional Meeting Non Attendance Fee | Currently $0 to $2,000 per event | When incurred | If you fail to attend an annual convention or regional meeting, you must pay a non attendance fee of $2,000 per active Franchise Agreement with a cap of $10,000 for each franchisee owner group. May increase up to 10% each calendar year. | | Payments to Ascent | Will vary | When incurred | See Item 8 | | Relating to Products | | | | | Purchased Through Supply | | | | | Chain Program | | | | | Optional Resale Marketing Assistance Fee | Currently, $1,200 for a Launch Fee and $7,500 for a Resale Marketing Fee | Launch Fee is payable when you engage with the program; Resale Marketing Fee is payable when Store is sold | See Note 14 |

Notes:

• (1) Except where otherwise noted, all fees are payable to us, are non-refundable, and are uniformly imposed.
• (2) "Net Revenues" generally means the aggregate amount of all sales of goods and services (including service charges in lieu of gratuity), whether for cash, on credit or otherwise, made or provided in connection with the Store, but excluding taxes paid or accrued by you.
  • If you begin operating the Store by offering commercial sales activities after you successfully complete commercial sales training, including soliciting and servicing commercial accounts, by December 30, 2025, we will waive up to $27,500 of Royalty and Service Fees for the 12-month period after you begin retail sales activities (i.e., by opening your brick and mortar Store). You must pay the Royalty and Service Fee on any Net Revenues incurred before opening your brick and mortar Store. In addition, if you achieve at least $550,000 in Net Revenues during such initial 12 month period, we will waive up to $27,500 of Royalty and Service Fees for the subsequent 12-month period as well.
• (3) We have elected, at our option, to periodically provide to select franchisees that joined the System before April 2011 and met certain other conditions a rebate of a portion of the Royalty and Service Fees in excess of 4% of Net Revenues. These franchisees generally include multi-unit franchisees, each of which satisfy certain minimum cumulative annual Net Revenues or certain minimum average annual unit Net Revenues, and other franchisees that satisfy certain minimum average

annual unit Net Revenues. For calendar year 2025, multi-Store franchisees must satisfy either the minimum annual cumulative Net Revenue amount of $13,537,157 or the minimum average annual unit Net Revenues of $2,256,192; and single Store franchisees must satisfy the minimum annual Net Revenue of $2,632,225.

Source: Item 6 — Other Fees (FDD pages 18–24)