How should a Batteries Plus Bulbs franchisee identify themselves as the owner of the store?
Batteries_Plus_Bulbs Franchise · 2025 FDDAnswer from 2025 FDD Document
e of batteries, light bulbs and related items for the individual retail and commercial consumer under the Licensed Marks, using certain distinctive types of retail facilities, equipment (including the Retail Management System (as defined in Section 4(D) below)), supplies, Confidential Information, business techniques, methods and procedures, and sales promotion programs, as Franchisor periodically may modify and further improve.
2. GRANT OF FRANCHISE
- A. Grant Of Franchise, Store Location And Protected Area. Subject to the provisions contained in this Agreement, Franchisor grants Franchisee a franchise (the "Franchise") to own and operate a Batteries Plus® Store at a site approved by Franchisor and to use the Licensed Marks in operating the Store. The location of the Store and Franchisee's Protected Area are identified in Exhibit A, or alternatively, Franchisor and Franchisee will complete and sign Alternative Exhibit A, in which Franchisor and Franchisee agree upon a geographic area in which the location of the Store will be established, subject to Franchisor's written acceptance, at least one hundred and fifty days (150) days before the date the Store is scheduled to open as stated in Exhibit A or Alternative Exhibit A. The designation of the geographic area in Alternative Exhibit A does not confer any territorial rights upon Franchisee, and Franchisor and its affiliates have the right to operate and franchise other Stores within the designated area. Once Franchisor consents to a location for the Store within the geographic area established in Alternative Exhibit A, however, Franchisor and Franchisee will update Exhibit A and identify the Protected Area.
- B. Nature of Franchisee's Protected Area.
Source: Item 22 — Contracts (FDD page 80)
What This Means (2025 FDD)
Based on the 2025 Batteries Plus Bulbs Franchise Disclosure Document, franchisees must operate under the Batteries Plus Bulbs System, which includes using the brand's licensed marks. This means franchisees must identify their store as a Batteries Plus Bulbs location, utilizing the company's trademarks, service marks, and other commercial symbols. The franchisee is granted the right to use these licensed marks specifically for operating their store at the approved location.
This requirement ensures consistent branding and customer recognition across all Batteries Plus Bulbs locations. By using the designated signage, advertising materials, and overall store design, franchisees contribute to the unified image of the Batteries Plus Bulbs brand. This is a common practice in franchising, as it helps maintain brand standards and build customer trust.
However, the franchisee's right to use the Batteries Plus Bulbs licensed marks is limited to the specific store location and does not extend to other ventures or channels of distribution, such as online sales (except under specific e-commerce transaction agreements with Batteries Plus Bulbs). This restriction is in place to protect the brand's integrity and control over its distribution channels. Franchisees cannot subfranchise or sublicense their rights to use the Batteries Plus Bulbs marks.
In summary, a Batteries Plus Bulbs franchisee identifies as the owner of a Batteries Plus Bulbs store by prominently displaying the brand's licensed marks, adhering to the established system standards, and operating solely within the approved location and scope of the franchise agreement.