How should a Batteries Plus Bulbs franchisee display the Licensed Marks at the store?

According to the 2025 Batteries Plus Bulbs FDD, franchisees must prominently display the Licensed Marks, such as the Batteries Plus trademark, on all signs and forms in the manner that Batteries Plus Bulbs directs. While franchisees must identify themselves as the independent owner of the store, they must use the Licensed Marks as the sole identification of the store.

Batteries Plus Bulbs maintains control over how its Licensed Marks are used to ensure brand consistency across all franchise locations. Franchisees cannot use any Licensed Mark as part of any corporate or trade name or in any modified form, nor can they use any Licensed Mark in selling any unauthorized product or service or in any other manner not expressly authorized in writing by Batteries Plus Bulbs.

These stipulations are typical in franchising, as the franchisor needs to protect its brand identity and reputation. A Batteries Plus Bulbs franchisee's failure to adhere to these guidelines could result in a breach of the franchise agreement. Franchisees must also use only approved construction and decorating materials, fixtures, equipment, furniture, and signs that meet Batteries Plus Bulbs' specifications and standards for appearance, function, and performance.