When will a Batteries Plus Bulbs franchisee begin offering commercial sales activities?
Batteries_Plus_Bulbs Franchise · 2025 FDDAnswer from 2025 FDD Document
If you are an individual unit franchisee, you will receive the right to own and operate a Store at a location we approve, offering the products and services we approve and using our formats, designs, methods, specifications, standards, operating and marketing procedures and the "Licensed Marks" (as defined in Item 13) under a "Franchise Agreement" including "Batteries Plus" (the "System"). Your Store will offer products and services to both commercial accounts and retail customers. You will begin operating by offering commercial sales activities after you successfully complete commercial sales training, including soliciting and servicing commercial accounts, and will begin retail sales activities once your Store opens.
We are currently testing a "Commercial as a Service in Market Rep" for a limited number of Stores that have been open a minimum of 36 months. Through this program, we have arranged for participating franchisees to have a commercial sales associate in their market. Upon completion of the test, we may expand this program to additional franchisees.
Source: Item 1 — The Franchisor and any Parents, Predecessors, and Affiliates (FDD pages 8–13)
What This Means (2025 FDD)
According to Batteries Plus Bulbs's 2025 Franchise Disclosure Document, a new franchisee will start offering commercial sales activities after they successfully complete commercial sales training. This training includes learning how to solicit and service commercial accounts. The franchisee will begin retail sales activities once their store officially opens.
This means that commercial sales are not delayed until after the store has been operating for a certain period. Instead, Batteries Plus Bulbs franchisees are expected to actively pursue commercial clients as soon as they are trained and ready, which should be before or around the time of the store's opening. This early focus on commercial sales could help a new franchisee establish a stable revenue stream in addition to walk-in retail customers.
Batteries Plus Bulbs also has a "Commercial as a Service in Market Rep" program that is being tested in a limited number of stores that have been open for at least 36 months. This program provides participating franchisees with a commercial sales associate in their market. After the test phase, Batteries Plus Bulbs may expand this program to more franchisees. This indicates that Batteries Plus Bulbs is actively exploring ways to further support franchisees in the commercial sales area, potentially offering additional resources and personnel to help them grow their business.