What elements are included in the Batteries Plus Bulbs 'System' as defined in the franchise agreement?
Batteries_Plus_Bulbs Franchise · 2025 FDDAnswer from 2025 FDD Document
---------------------------------------------------|-------------------------------| | of, 20 between Batteries Plus, L.L.C., a Wisconsin limited liability company, having | | | its principal place of business at 1325 Walnut Ridge Drive, Hartland, Wisconsin 53029 ("Franchisor"), and | | | , a | | | formed and operating under the laws of the state of | , or | | , an individual, and having its principal place of business at | ("Multiple Unit Franchisee"). | | | |
INTRODUCTION
- A. Franchisor has developed and owns a system (the "System") relating to the establishment, development and operation of retail stores selling batteries, light bulbs and related products, together with device repair, key fob repair and replacement, and other services for the individual retail and commercial consumer.
- B. Franchisor is the owner of the Batteries Plus® trademark and other trademarks, domain names, service marks, logos and commercial symbols (the "Licensed Marks") used in operating the System.
- C. Franchisor grants to qualified persons the right to establish, own and operate more than one Batteries Plus® store within a defined geographic area pursuant to a development schedule.
- D.
Source: Item 22 — Contracts (FDD page 80)
What This Means (2025 FDD)
According to the 2025 Batteries Plus Bulbs Franchise Disclosure Agreement, the 'System' encompasses the methods, techniques, formats, marketing and promotional procedures, specifications, information, systems, knowledge, and experience related to the operation and franchising of Batteries Plus Bulbs stores. This includes the establishment, development, and operation of retail stores that sell batteries, light bulbs, and related products. The system also covers device repair, key fob repair and replacement, and other services for individual retail and commercial consumers.
For a prospective franchisee, this means that the Batteries Plus Bulbs franchise provides a comprehensive framework for running the business. This framework includes not only the products and services offered but also the operational know-how, marketing strategies, and technical specifications necessary to establish and maintain a Batteries Plus Bulbs store. Franchisees are expected to adhere to this system to ensure consistency and quality across all franchise locations.
The franchise agreement also specifies that the franchisor owns the Batteries Plus® trademark and other trademarks, domain names, service marks, logos and commercial symbols (the "Licensed Marks") used in operating the System. Franchisees are granted the right to use these licensed marks as part of operating within the Batteries Plus Bulbs system. The agreement also defines 'Confidential Information' as methods, techniques, formats, marketing and promotional techniques and procedures, specifications, information, systems and knowledge of and experience in the operation and franchising of Batteries Plus® stores that Franchisor communicates to Multiple Unit Franchisee or that Multiple Unit Franchisee otherwise acquires in operating Stores under the System.