What Batteries Plus Bulbs Disclosure Document Item covers advertising?

According to the 2025 Batteries Plus Bulbs Franchise Disclosure Document, Item 22, Exhibit G, section 6, addresses the national marketing and promotional program. It explains that Batteries Plus Bulbs has a national marketing and promotional program that is not directed towards any specific franchise territory but is intended to benefit the entire Batteries Plus Bulbs system nationwide.

This section clarifies that funds from the national marketing and promotional fund will be used to offset in-house expenses for providing marketing services, media planning, network marketing support, developing and operating the System e-commerce platform, and providing market intelligence through analytics to the Batteries Plus Bulbs system. This means that franchisees contribute to a national fund that supports various marketing initiatives designed to enhance the brand's overall presence and performance.

For a prospective franchisee, this indicates that a portion of their fees will go towards a collective marketing effort. While the franchisee may not have direct control over these national campaigns, the intention is that these efforts will drive brand awareness and customer acquisition across the entire Batteries Plus Bulbs network. It is important to note that the marketing is not territory-specific, so franchisees should inquire about any local marketing requirements or opportunities in addition to the national program.