Who designates the areas or regions where Batteries Plus Bulbs franchisees must participate in cooperative advertising programs?
Batteries_Plus_Bulbs Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisee will participate in, support and contribute to one or more regional or local cooperative advertising or marketing programs that Franchisor may establish in an area or region where Franchisee's Store is located as designated by Franchisor.
If a cooperative is established, Franchisee must contribute an amount that Franchisor determines, up to a total of the greater of three percent (3%) of Franchisee's Store Net Revenues each calendar year or the Minimum Store Promotion Requirement; provided that Franchisee's obligations each calendar year under this Section 11(C) will be limited such that Franchisee's combined obligations under Sections 11(B) and 11(C) will not exceed the "Minimum Store Promotion Requirement" as described in Section 11(D) below.
Franchisor reserves the right to designate regional and local advertising or marketing markets, to establish regional advertising or marketing councils and to establish the bylaws and other rules under which each cooperative will operate.
Source: Item 22 — Contracts (FDD page 80)
What This Means (2025 FDD)
According to Batteries Plus Bulbs's 2025 Franchise Disclosure Document, Batteries Plus Bulbs designates the areas or regions where franchisees must participate in cooperative advertising programs. Specifically, franchisees are required to participate in regional or local cooperative advertising or marketing programs that Batteries Plus Bulbs establishes in the area where the franchisee's store is located.
If a cooperative is established, the franchisee must contribute an amount determined by Batteries Plus Bulbs, up to the greater of 3% of the store's net revenues each calendar year or the Minimum Store Promotion Requirement. The franchisee's combined obligations under both the Digital Marketing and Local Media Program and the cooperative advertising programs will not exceed the Minimum Store Promotion Requirement.
Batteries Plus Bulbs also reserves the right to designate regional and local advertising or marketing markets, establish regional advertising or marketing councils, and establish the bylaws and other rules under which each cooperative will operate. This gives Batteries Plus Bulbs significant control over the advertising and marketing efforts of its franchisees, ensuring a consistent brand message and strategy across different regions.