What was the balance of the Batteries Plus Bulbs program asset (liability) at the beginning of 2023?

According to the 2025 Batteries Plus Bulbs FDD, the balance of the Program asset (liability) at the beginning of 2023 was $464. This figure represents the net financial position of the Digital Marketing Program at the start of that year. The program is managed by Batteries Plus Bulbs and serves as a marketing cooperative for all stores.

This balance is influenced by several factors, including contributions received from franchisees, marketing expenditures, and adjustments made in advance billing. For instance, the FDD notes that contributions to the program are generally based on 2.5% of store net revenues. These contributions are then used for digital marketing activities and expenditures.

For a prospective franchisee, understanding this balance is crucial as it reflects the financial health and activity of the marketing program that supports all Batteries Plus Bulbs stores. It's important to monitor how this balance changes over time, as it can impact the effectiveness and scope of digital marketing initiatives undertaken by the program. Additionally, franchisees should inquire about the specific criteria and processes used to determine marketing expenditures and ensure transparency in how the funds are managed.