According to Batteries Plus Bulbs' 2025 Franchise Disclosure Document, the company's advertising expense for the year ending December 31, 2023, was $2,705. The FDD notes that Batteries Plus Bulbs expenses the costs of advertising as they are incurred. This means that the company recognizes advertising expenses in the period in which they benefit from the advertising efforts.

This figure represents the direct advertising expenses incurred by Batteries Plus Bulbs at the corporate level. It's important to note that this does not include contributions made by franchisees to the National Marketing Fund or the Digital Marketing Program, which are separate marketing initiatives managed by Batteries Plus Bulbs for the benefit of all stores.

For a prospective franchisee, this indicates the level of corporate investment in advertising. However, franchisees should also consider their own contributions to marketing funds and local advertising expenses when evaluating the overall marketing support provided by Batteries Plus Bulbs. Understanding the breakdown between corporate and franchisee-funded advertising is crucial for assessing the potential marketing impact on their individual business.