Can Batteries Plus Bulbs advertise the Batteries Plus Bulbs system on the internet?
Batteries_Plus_Bulbs Franchise · 2025 FDDAnswer from 2025 FDD Document
- A. Term of Agreement/Reservation of Rights. Subject to earlier termination as provided herein, this Agreement is for a term commencing on the date executed and expiring on the last day of the last Development Period as stated in the Development Schedule. Franchisor (for itself and its affiliates) retains the right: (1) to itself own and operate, and to grant other persons the right to own and operate, Batteries Plus® stores at locations outside the Designated Area, who may offer products and services within the Designated Area, and on conditions as Franchisor deems appropriate; (2) to sell within and outside the Designated Area the products and services authorized for sale at Batteries Plus® stores under trademarks and service marks other than the Licensed Marks through similar or dissimilar channels of distribution and pursuant to conditions Franchisor deems appropriate; (3) to sell the products and services authorized for sale at Batteries Plus® stores under the Licensed Marks through dissimilar channels of distribution (i.e., other than the operation of full-service retail Batteries Plus® stores), including by electronic means such as the Internet and by websites established by Franchisor, and pursuant to conditions Franchisor deems appropriate within and outside the Designated Area; and (4) to advertise the System on the Internet (or any other existing or future form of electronic or digital commerce) and to create, operate, maintain and modify, or discontinue the use of a website using the Licensed Marks.
Source: Item 22 — Contracts (FDD page 80)
What This Means (2025 FDD)
According to the 2025 Batteries Plus Bulbs Franchise Disclosure Document, Batteries Plus Bulbs retains the right to advertise the Batteries Plus Bulbs system on the internet. Specifically, Batteries Plus Bulbs has the right to advertise the system on the internet or any other existing or future form of electronic or digital commerce. Batteries Plus Bulbs also has the right to create, operate, maintain and modify, or discontinue the use of a website using the Licensed Marks.
For a prospective franchisee, this means that Batteries Plus Bulbs maintains control over the online advertising and web presence of the brand. Individual franchisees do not have the right to advertise the Batteries Plus Bulbs system on the internet or create their own website using Batteries Plus Bulbs' licensed marks.
This is a fairly typical arrangement in franchising, as franchisors generally want to ensure brand consistency and control the overall marketing message. However, franchisees should inquire about opportunities to participate in or contribute to the franchisor's online marketing efforts at the local level.