Who pays for the Invoca service used by Bath Tune Up franchisees?
Bath_Tune_Up Franchise · 2025 FDDAnswer from 2025 FDD Document
You must participate in our corporate phone tracking system (currently Invoca) which utilizes dynamic telephone numbers to track the source of your leads. The Invoca service is paid for from the National Advertising Fund.
Source: Item 8 — RESTRICTIONS ON SOURCES OF PRODUCTS AND SERVICES (FDD pages 22–24)
What This Means (2025 FDD)
According to Bath Tune Up's 2025 Franchise Disclosure Document, franchisees are required to participate in the corporate phone tracking system, which currently uses Invoca. This system uses dynamic telephone numbers to track the source of leads generated for the franchisee.
The FDD specifies that the cost of the Invoca service is covered by the National Advertising Fund. This means that individual Bath Tune Up franchisees do not directly pay for the Invoca service out of their own revenues. Instead, the expense is handled at a national level through the advertising fund.
Franchisees should be aware that while the Invoca service is currently paid for by the National Advertising Fund, this arrangement could potentially change in the future. It is important to stay informed about any modifications to the funding of such services, as changes could impact the financial responsibilities of franchisees.