Can a Bath Tune Up franchisee use the Internet to solicit business?

According to the 2025 Bath Tune Up Franchise Disclosure Document, franchisees are restricted in their use of the internet to solicit business. Specifically, franchisees may not use the internet to solicit business except as described in Sections 6.8 and 8.11(d) of the franchise agreement. These sections likely outline specific approved methods or platforms for online marketing and advertising.

This restriction means a Bath Tune Up franchisee needs to be aware of the permitted and prohibited online activities. They must adhere to the guidelines in Sections 6.8 and 8.11(d) of the franchise agreement when using the internet for marketing. Failure to comply could result in a breach of the franchise agreement.

Furthermore, the FDD states that Bath Tune Up franchisees may not intentionally direct their advertising or marketing at customers in other franchisees' territories. This implies that while some internet marketing is allowed, it must be carefully targeted to avoid encroaching on other franchisees' areas. A Bath Tune Up franchisee should seek clarification from the franchisor regarding the specifics of these sections and the approved methods for online solicitation to ensure compliance and maximize their marketing efforts within the permitted boundaries.