Is a Bath Tune Up franchisee allowed to use Bath Tune Up marketing materials?
Bath_Tune_Up Franchise · 2025 FDDAnswer from 2025 FDD Document
You may purchase advertising materials from us or develop advertising materials for your own use, at your own cost, but we must approve the advertising materials in advance and in writing. We are not required to spend any amount on advertising in your territory.
Source: Item 14 — PATENTS, COPYRIGHTS AND PROPRIETARY INFORMATION (FDD page 37)
What This Means (2025 FDD)
According to Bath Tune Up's 2025 Franchise Disclosure Document, franchisees have some flexibility in using advertising materials, but with specific requirements. Bath Tune Up franchisees can purchase advertising materials from the franchisor or develop their own. However, any advertising materials developed by the franchisee must receive prior written approval from Bath Tune Up.
This approval process ensures that all marketing efforts align with the brand's standards and image. While franchisees are encouraged to invest 8% to 10% of their gross revenue in local advertising, Bath Tune Up is not obligated to spend any amount on advertising within the franchisee's specific territory. This means franchisees need to be proactive in their local marketing strategies.
The franchisor also manages a National Advertising Fund, which supports various advertising and public relations programs. Franchisees contribute to this fund with a fee, and the franchisor has the discretion to direct the creative aspects and placement of advertising. A Franchise Advisory Council, consisting of elected franchisees, can make recommendations regarding the National Advertising Fund, but Bath Tune Up is not required to follow these recommendations. This system balances corporate oversight with franchisee input on advertising strategies.