What elements are included in the Bath Tune Up 'System' as defined in the franchise agreement?

According to Bath Tune Up's 2025 Franchise Disclosure Document, the franchise agreement defines the 'System' as the expertise used for the sale and installation of Bath Improvements. This system utilizes the Bath Tune Up marks, along with other proprietary information owned by Bath Tune Up.

The franchise agreement states that Bath Tune Up is involved in the administration and development of programs for a business for the sale and installation of Bath Improvements using their expertise, referred to as the 'System'. The agreement also mentions that Bath Tune Up owns the marks, the system, and all rights in respect to each of them.

For a prospective franchisee, understanding the scope of the 'System' is crucial as it represents the core operational methods and intellectual property they are licensed to use. This includes not only the brand's trademarks but also the specific knowledge and processes developed by Bath Tune Up for delivering bath improvement services. The franchisee's adherence to the 'System', as outlined in the franchise agreement and manuals, is essential for maintaining brand consistency and quality standards across all franchise locations.