What designation is a Bath Tune Up franchisee required to use in all advertising and business dealings?
Bath_Tune_Up Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisee may not use or display or permit the use or display of trademarks, trade names, Marks, insignias or logotypes, other than the fictitious business name (i) in any advertisement that contains the words "BATH TUNE-UP®" or any other Marks, (ii) in or on any place of business of Franchisee in any manner that is reasonably visible from outside the place of business, or (iii) in any computer system used at any place of business of Franchisee, or otherwise in connection with the Franchised Business, in any
Source: Item 22 — CONTRACTS (FDD page 52)
What This Means (2025 FDD)
According to the 2025 Bath Tune Up Franchise Disclosure Document, franchisees are required to use the fictitious business name in their advertising and business dealings. However, franchisees cannot use trademarks, trade names, marks, insignias, or logotypes other than the fictitious business name in advertisements containing "BATH TUNE-UP®" or other marks, on their place of business if visible from the outside, or in computer systems used at the business.
This restriction aims to prevent customer confusion about the ownership or offering of other trademarks, trade names, marks, insignias, or logotypes not owned or offered by Bath Tune Up. The franchisee can only use these other trademarks if expressly permitted in the agreement or manuals.
Bath Tune Up retains ownership of the domain name "BATH TUNE-UP®", URLs, domain names, computer programs, code, text, images, sounds, files, video, designs, animations, layout, color schemes, trade dress, concepts, methods, techniques, processes, data, and all intellectual property rights related to their website. Franchisees must also adhere to any policies regarding the use of Artificial Intelligence in their franchised business.
It is important to note that the name "BATH TUNE-UP®" may have been used by others before Bath Tune Up registered the mark. These prior users may have the legal right to continue using the name in their geographical area. Franchisees are responsible for determining if the name is already in use in their territory and waive any claims against Bath Tune Up for damages resulting from prior use of the name by others.