What is the approximate number of households in a standard Bath Tune Up territory?
Bath_Tune_Up Franchise · 2025 FDDAnswer from 2025 FDD Document
During the term of the Franchise Agreement, we will grant you a protected territory. We will not establish another franchised business in your Territory that sells and installs Bath Improvements using our System and Marks. Franchisees are prohibited from doing business in the contracted territory of other franchisees, however, we cannot guarantee that another franchisee will not breach the franchise agreement and do business in your Territory. Your Territory will be described by United States Postal Service ZIP Codes in your franchise agreement. Each territory will begin with about 41,000 households. The ZIP codes making up your territory will not change even if their boundaries are expanded or contracted by the Postal Service or if the population within them decreases or increases.
Source: Item 12 — TERRITORY (FDD pages 34–36)
What This Means (2025 FDD)
According to Bath Tune Up's 2025 Franchise Disclosure Document, each franchise territory will begin with approximately 41,000 households. The territory is defined by United States Postal Service ZIP Codes, which are specified in the franchise agreement. This means that a franchisee's territory is geographically determined and not based on other factors.
It is important to note that the ZIP codes defining the territory will not change, even if the Postal Service alters their boundaries or if the population within those ZIP codes increases or decreases. This provides a Bath Tune Up franchisee with a stable, defined market area, but also means that the franchisee bears the risk if the population declines within their territory. Conversely, the franchisee will benefit from any population growth without having to share the territory.
While Bath Tune Up grants a protected territory, it is not an exclusive territory. The FDD states that Bath Tune Up will not establish another franchised business in the franchisee's territory that sells and installs Bath Improvements using their System and Marks. However, franchisees may face competition from other franchisees, from outlets that Bath Tune Up owns, or from other channels of distribution or competitive brands that Bath Tune Up controls. This means that while another Bath Tune Up franchise cannot be opened in the territory, other forms of competition are possible.