Is Bath Tune Up's approval required for my fictitious business name?
Bath_Tune_Up Franchise · 2025 FDDAnswer from 2025 FDD Document
You must follow our rules when you use our Marks. You cannot use all or any part of our name or Marks as all or part of your company's legal name. You may not use any modifying words, designs or symbols with our Marks. You may use the phrase "Bath Tune-Up of " as a fictitious business name. You must obtain our approval for your fictitious business name. You may not use our Marks or name in connection with the sale of unauthorized product or service or in a manner we have not authorized in writing.
Source: Item 13 — TRADEMARKS (FDD pages 36–37)
What This Means (2025 FDD)
According to Bath Tune Up's 2025 Franchise Disclosure Document, franchisees must obtain approval for their fictitious business name. While franchisees can use the phrase "Bath Tune-Up of" as part of their fictitious business name, it is mandatory to get approval from Bath Tune Up. This requirement ensures that the franchisee's business name aligns with the brand's standards and trademark usage guidelines.
This approval process is in place to protect Bath Tune Up's trademarks and brand identity. The FDD states that franchisees cannot use any part of Bath Tune Up's name or marks as their company's legal name, nor can they use modifying words, designs, or symbols with the marks without authorization. This helps maintain consistency and prevents unauthorized use of the Bath Tune Up brand.
Securing approval for a fictitious business name is a standard practice in franchising. It allows the franchisor to maintain brand control and avoid potential trademark conflicts. Franchisees should submit their proposed fictitious business name to Bath Tune Up for review and approval, ensuring compliance with the franchise agreement and trademark guidelines. This step is crucial for franchisees to operate legally and in accordance with Bath Tune Up's brand standards.