What words am I required to include in advertising my Basecamp Fitness studio?
Basecamp_Fitness Franchise · 2025 FDDAnswer from 2025 FDD Document
You will operate your Basecamp Studio so that it is clearly identified and advertised as a Basecamp Fitness studio.
The style, form and use of the words "Basecamp Fitness" in any advertising, written materials, products or supplies, including but not limited to any Technology Platform (defined below), must, however, have our prior written approval and comply with our specifications as we may prescribe in writing and as set forth in the Manual, or otherwise.
You will use the Marks that now or hereafter may form a part of the System, on all signs, paper supplies, business cards, uniforms, advertising materials, Technology Platforms, and other items in the identical combination and manner as we may prescribe in writing and you will supply to us samples or photographs of the same upon our request.
You will comply with all trademark, trade name, service mark and copyright notice marking requirements and you will supply to us samples or photographs of the same upon our request.
You will not use the words "Basecamp" or "Basecamp Fitness" in your corporate, partnership, limited liability company or other entity name.
You may not market or advertise in violation of federal laws regulating advertising, such as the CAN-SPAM Act and the TCPA, and state advertising laws applicable to your Basecamp Studio.
Source: Item 22 — CONTRACTS (FDD pages 61–62)
What This Means (2025 FDD)
According to Basecamp Fitness's 2025 Franchise Disclosure Document, you must clearly identify and advertise your studio as a "Basecamp Fitness" studio. The specific style, form, and use of the words "Basecamp Fitness" in any advertising must have prior written approval from Basecamp Fitness and comply with their specifications as outlined in the manual or in writing.
Basecamp Fitness requires that you use their Marks, which are part of the Basecamp Fitness system, on all signs, paper supplies, business cards, uniforms, advertising materials, Technology Platforms, and other items. These Marks must be used in the identical combination and manner prescribed by Basecamp Fitness in writing. You must also supply samples or photographs of these items upon request.
Furthermore, you are required to comply with all trademark, trade name, service mark, and copyright notice marking requirements. You must also provide samples or photographs of these to Basecamp Fitness upon request. However, you are prohibited from using the words "Basecamp" or "Basecamp Fitness" in your corporate, partnership, limited liability company, or other entity name. You must also adhere to all federal and state advertising laws, such as the CAN-SPAM Act and the TCPA.