Under what trademark does OTF Franchisor, an affiliate of Basecamp Fitness, operate?

According to the 2025 Basecamp Fitness Franchise Disclosure Document, OTF Franchisor, an affiliate of Basecamp Fitness, operates and franchises fitness studios under the trademark "ORANGETHEORY®". These studios offer members access to exercise equipment, including cardio and strength equipment, in a contemporary atmosphere characterized by its signature orange color scheme and trade dress. OTF Franchisor's principal business address is 6000 Broken Sound Pkwy NW, Suite 200, Boca Raton, Florida 33487, and it maintains physically separate offices and training facilities from Basecamp Fitness and its other affiliates.

This information is relevant for prospective Basecamp Fitness franchisees because it clarifies the relationship between Basecamp Fitness and its affiliates, particularly regarding potential competition and territorial considerations. While Basecamp Fitness franchisees receive a protected territory, they may still face competition from affiliated brands like Orangetheory, Anytime Fitness, and The Bar Method. However, the FDD states that Basecamp Fitness is not responsible for resolving conflicts between a Basecamp Fitness franchisee and an Orangetheory franchisee.

It's important for potential franchisees to understand that while Basecamp Fitness will attempt to resolve conflicts between its franchisees and those of Anytime Fitness or The Bar Method, no such policy exists for conflicts with Orangetheory franchisees. This could have implications for market competition and member acquisition within a franchisee's territory. Therefore, prospective franchisees should carefully consider the presence of existing or planned Orangetheory locations in their desired market and understand the potential impact on their business.