Under what conditions can I use the Marks and System for my Basecamp Fitness franchise?
Basecamp_Fitness Franchise · 2025 FDDAnswer from 2025 FDD Document
- C. Use. Your right to use and identify with the Marks and System applies only to the Franchised Location, and exists concurrently with the term of this Agreement and only so long as you are in complete compliance with our quality standards. You will have the right to use the Marks and System only in the manner prescribed, directed and approved by us in writing and in accordance with all applicable laws and regulations pertaining to advertising and marketing, including, without limitation, federal and state laws pertaining to telemarketing (including the Telephone Consumer Protection Act), false advertising, unfair competition and unfair practices. You will not have or acquire any rights in any of the Marks or System other than the right of use as governed by this Agreement. You may not authorize others to use or reproduce our Marks without our prior written consent. Your use of the Marks and any resulting goodwill will be to our exclusive benefit. If, in our judgment, your conduct infringes upon or demeans the goodwill, standards of uniformity or quality, or business standing associated with the Marks or the System, you will immediately, upon written notice from us, modify your use of the Marks and the System in the
manner prescribed by us in writing. You will not during or after the term of this Agreement do anything directly or indirectly which would disparage, infringe upon, harm, or contest our rights in, the Marks or System.
- D.
Promotion.
You will operate your Basecamp Studio so that it is clearly identified and advertised as a Basecamp Fitness studio.
Source: Item 22 — CONTRACTS (FDD pages 61–62)
What This Means (2025 FDD)
According to Basecamp Fitness's 2025 Franchise Disclosure Document, your right to use and identify with the Marks and System applies only to the Franchised Location. This right exists concurrently with the term of the Franchise Agreement and only as long as you are in complete compliance with Basecamp Fitness's quality standards.
You are permitted to use the Marks and System only in the manner prescribed, directed, and approved by Basecamp Fitness in writing. This use must also be in accordance with all applicable laws and regulations pertaining to advertising and marketing. You will not acquire any rights in any of the Marks or System other than the right of use as governed by the Franchise Agreement. Furthermore, you cannot authorize others to use or reproduce Basecamp Fitness's Marks without their prior written consent. Any goodwill resulting from your use of the Marks will be to Basecamp Fitness's exclusive benefit.
If Basecamp Fitness determines that your conduct infringes upon or demeans the goodwill, standards of uniformity or quality, or business standing associated with the Marks or the System, you must immediately modify your use of the Marks and the System as prescribed by them in writing upon receiving written notice. During and after the term of the Franchise Agreement, you are prohibited from doing anything directly or indirectly that would disparage, infringe upon, harm, or contest Basecamp Fitness's rights in the Marks or System. You are also expected to operate your Basecamp Studio so that it is clearly identified and advertised as a Basecamp Fitness studio.