What is the trademark used by the Anytime Fitness affiliate of Basecamp Fitness?

According to the 2025 Basecamp Fitness Franchise Disclosure Document, the trademarks used by the Anytime Fitness affiliate are "Anytime Fitness®" and "Anytime Fitness Express®". Although Anytime Fitness no longer operates or franchises any Anytime Fitness Express locations, the Anytime Fitness trademark is still actively in use. Basecamp Fitness and Anytime Fitness share the same principal business address and do not maintain physically separate offices or training facilities.

This information is relevant to prospective Basecamp Fitness franchisees because it highlights the relationship between Basecamp Fitness and its affiliates, particularly Anytime Fitness. Understanding this relationship can help franchisees anticipate potential synergies or conflicts, especially in overlapping markets. The FDD also mentions that there may be Anytime Fitness locations in the same market as current or future Basecamp Fitness franchisee territories.

Basecamp Fitness will attempt to resolve conflicts between a Basecamp Fitness franchisee and an Anytime Fitness franchisee regarding territory, members, or franchisor support, taking into account the specific facts of each situation and what is in the best interest of the affected system or systems. However, Basecamp Fitness has no obligation to resolve conflicts between or among Anytime Fitness franchisees and Bar Method franchisees. This clarifies the level of support and intervention a Basecamp Fitness franchisee can expect in case of disputes with affiliated brands.

Prospective franchisees should be aware that the presence of affiliated brands like Anytime Fitness in the same market could lead to competition for customers. While Basecamp Fitness provides some conflict resolution support, it's essential for franchisees to conduct thorough market research and understand the competitive landscape before investing in a franchise.