What is the timeframe a Basecamp Fitness franchisee has to cease misuse of the Marks after receiving notice?

According to Basecamp Fitness's 2025 Franchise Disclosure Document, a franchisee must cease any misuse or unauthorized use of the Marks within twenty-four (24) hours of receiving notice from Basecamp Fitness. This requirement is outlined in Item 22, detailing the circumstances under which Basecamp Fitness can terminate the franchise agreement without allowing an opportunity to cure the default.

This immediate termination clause underscores the critical importance Basecamp Fitness places on protecting its brand and trademarks. Any unauthorized use of the Marks can severely damage the brand's reputation and goodwill, potentially impacting other franchisees within the system. Therefore, Basecamp Fitness reserves the right to act swiftly to rectify such situations.

For a prospective franchisee, this means strict adherence to the brand's guidelines regarding the use of trademarks and branding is essential. Any deviation, even if unintentional, could lead to immediate termination of the franchise agreement if not corrected within the specified 24-hour period. This highlights the need for franchisees to have a clear understanding of the brand standards and to seek clarification from Basecamp Fitness if there is any uncertainty about the proper use of the Marks.