What are 'TBD' territories in the context of Basecamp Fitness franchises?

According to Basecamp Fitness's 2025 Franchise Disclosure Document, a "TBD" territory is one that is "to be determined." If a franchisee receives a TBD territory, they have the right to look for a site in any area that has not already been given as a protected territory to another Basecamp Fitness studio. However, if the franchisee finds a proposed site in near proximity to another Basecamp Fitness studio, even though not in that studio's protected territory, Basecamp Fitness may offer the site to the existing franchisee before agreeing to assign that area to the new franchisee or grant them the right to develop their studio at that site.

This means that a franchisee with a TBD territory has the freedom to search for a suitable location, but they do not have guaranteed exclusivity over any specific area until Basecamp Fitness approves the site. This arrangement introduces an element of uncertainty, as the franchisor retains the discretion to prioritize existing franchisees when considering new locations in close proximity to their studios.

For a prospective Basecamp Fitness franchisee, understanding the implications of a TBD territory is crucial. It highlights the importance of conducting thorough market research and identifying potential sites that are not only viable but also less likely to be contested by existing franchisees. Franchisees should also be prepared to present a strong case for their chosen location to the franchisor, emphasizing its potential and alignment with the overall Basecamp Fitness brand strategy. This contrasts with a protected territory, where the franchisee has a defined area with less direct competition from other Basecamp Fitness locations.