Does Basecamp Fitness retain the exclusive right to provide web-based fitness instruction?
Basecamp_Fitness Franchise · 2025 FDDAnswer from 2025 FDD Document
amp Fitness" name, any derivative or any other name, through any channel of distribution, including the Internet, catalog sales, telemarketing, or other direct marketing, without any compensation to you. We retain the exclusive right to use the Internet, our website, mobile application, social media platforms or otherwise to provide to members and others access to web-based or application-based fitness instruction.
Source: Item 16 — RESTRICTIONS ON WHAT THE FRANCHISEE MAY SELL (FDD page 51)
What This Means (2025 FDD)
According to Basecamp Fitness's 2025 Franchise Disclosure Document, Basecamp Fitness retains the exclusive right to provide web-based or application-based fitness instruction to members and others. This means that as a franchisee, you are explicitly restricted from offering or selling any fitness instruction, products, or services through any website or via the Internet, including live-streaming, social media platforms, or any web-based or other technology, without express written permission from Basecamp Fitness.
This restriction extends to the use of the Internet, Basecamp Fitness's website, mobile applications, and social media platforms. Basecamp Fitness reserves the right to sell products and services, including through the Internet, without compensating the franchisee.
The franchisee must offer products and services only at their Basecamp Studio location. This policy ensures that Basecamp Fitness maintains control over its brand's online presence and offerings, which is a common practice in franchising to ensure consistency and quality across the system. Franchisees need to be aware that they cannot independently offer online fitness instruction under the Basecamp Fitness brand without direct authorization.